Cadbury UK ignore Facebook for launch of new product and go for Google+ instead!

Posted: January 12, 2012 in branding, business, marketing, SMO, social media, sydney, Uncategorized
Tags: , , , , , , , , ,

Yep, even though they have 77,000 fans on FacebookCadbury UK decided to launch there new product, the ingeniously named ‘Bubbly’ (nothing like an Aero obviously!), on their Google+ page (2000 have them in their circles there) and then mentioned the launch on Twitter – ingenious, stupid or was there some hefty incentive?  We’ll probably never know!

RAWTimes RAW Media Group Digital Guerilla Sydney

Mashable reports that Christian Oestlein, the group product manager at Google known as the “Google+ ad guy,” also relayed Cadbury’s message on his G+ profile on Wednesday.

It’s unclear whether anyone else has yet introduced a new product on Google+. Facebook became the go-to place for new product introductions after Ford launched its 2011 Explorer there in 2010.

Does this mean Google+ brand pages will become the new choice of Social Media Marketing launches and teh big brands will move away from facebook (ooh controversial!)? Only time will tell, but it’s certainly a positive step in that direction for the new kid on the block.

As we’ve said here before, ignore them at your peril!


Author: Graham Knowles Digital Guerilla Sydney



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