Archive for the ‘PR’ Category

We’re all loving this video studying the behaviour of the modern generations.
Baby Boomer, Gen X, Gen Y, Millennial…what are you?

Graham Knowles –  www.digitalguerilla.com.au

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Graham Knowles –  www.digitalguerilla.com.au

Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.infographics

Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.

 

Designing An Infographic

Some great tips for designing infographics:

  • Keep it simple! Don’t try to do too much in one picture.
  • Decide on a colour scheme.
  • Research some great facts and statistics.
  • Think of it as a visual essay: ensure your arguments hold and are relevant.
  • Remember that it’s all about quickly conveying the meaning behind complex data.
  • Draw conclusions.
  • Reference your facts in the infographic.
  • Include your URL so people can be sure who made it.

infographics

Ideas for infographic formats include:

  • Timelines;
  • Flow charts;
  • Annotated maps;
  • Graphs;
  • Venn diagrams;
  • Size comparisons;
  • Showing familiar objects or similar size or value.

Here are some great tutorials on infographic creation:

Creating Your Infographic

  • Plan and research.
  • If required, use free software to create simple graphs and visualisations of data.
  • Use vector graphic software to bring these visualisations into the one graphic.

Ultimately, if you have a little design skill, the very best approach is to create all the simple graphs and illustrations yourself using vector graphic software. Your end result will be more visually attractive and you will have more freedom to be creative with it.

 

Free Online Tools For Creating Infographics

Stat Planet

Stat Planet allows you to create some amazing interactive visualisations, which you can then use as is or create a static image. It can be used within your browser or downloaded for free. Stat Planet gives you access to some great world data and lets you customise that in your visualisations. It also has some great map-based visualisations to try.

information graphics

Hohli

Hohli is an intuitive, simple online chart maker. It’s incredibly easy to pick your chart type, add some data, vary the sizes and colours and see the finished chart. The finished charts are also very well designed and look great!

information graphics

Creately

Creately lets you make easy-to-make diagrams and flow charts (easy to collaborate too). When you start, you can choose from a number of purpose-designed diagram types and quickly add your data to make your own chart. The end result looks very professional.

information graphics

New York Times

New York Times’ Visualization Lab lets you use statistics from recent NYTimes articles to create visualisations in various formats. You can also see other people’s visualisations and see how other people choose to display the same data.

data graphics

Many Eyes

Many Eyes lets you upload your own data or use data already stored on the site. The visualisations themselves are well-designed and very professional-looking. This is definitely the easiest way to use your own data for online visualisations.

data graphics

Google Public Data

Google Public Data lets you easily take public data and transform it into an infographic of your choice. These beautiful, colourful graphics simplify and communicate the data perfectly.

data graphics

Wordle

Wordle lets you create word visualisations using text you enter. There are plenty of interesting designs to choose from. Enter whole books, short passages or see what other people have used. In this example, we can see the US constitution visualised.

Free Software For Creating Infographics

Tableau

Tableau is a free Windows-only software for creating visualisations. As you can see, these impressive graphs are colourful and quite unique.

Gapminder

GapMinder is a free Adobe Air (cross-platform by nature) application to ensure you have current data on major world issues and can create visualisations for your purposes. Data is updated yearly and released with new versions of the application. The visuals are also quite impressive!

Inkscape

Inkscape is a free vector graphic software available for many platforms. This is the ideal free option for the creation of your overall infographic. Simple and intuitive, you should have no problems importing your visualisations and combining them with other visuals to create your masterpiece.

infographics

Love Infographics?

If you’re a fan of infographics, these tools will probably become part of your everyday blogging tools. Feel free to let us know of more great tools in the comments!

Also, check out some of MakeUseOf’s favourite infographics:

Content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing. Includes case studies from LEGO, John Deere, Blendtec, American Express and more.

 

Free Ebook Written by Five LinkedIn Experts

OK so we’re all on LinkedIn and we think we know what we’re doing (mostly!), but when an expert offers you some free advice only the very foolish wouldn’t listen.  Here is another great free eBook from HubSpot put together by 5 top LinkedIn experts..

Graham Knowles Digital Guerilla

Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn

In HubSpot’s newest ebook, Learning LinkedIn from the Experts, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.

With this ebook, you will learn how to:

CLICK HERE TO DOWNLOAD FREE EBOOK >>> eBook – Learning LinkedIn from The Experts

Graham Knowels www.digitalguerilla.com.au

Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest.

Pinterest isn’t just another social media network.

What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.

Download this free, 43-page ebook and learn:

  • How Pinterest works and top reasons you should be using it
  • How to create a Pinterest account and grow followers
  • How B2B companies use Pinterest for lead generation
  • How eCommerce companies use Pinterest to increase retail sales
  • Examples of how real-life businesses leverage Pinterest for growth

This is the first complete guide to Pinterest for businesses. Download this new guide today, hot off the press!

CLICK HERE >>>>> Free eBook – How To Use Pinterest For Business

 

Graham Knowles www.digitalguerilla.com.au

Yet another useful Pinterest infographic:

Powerful affordable web design and social media management

Graham Knowles www.digitalguerilla.com.au

Unless you’ve been hiding under a rock the past few months, you’ve probably heard about the up and coming image sharing website known as Pinterest. For those unfamiliar with Pinterest, it’s quite simple. Imagine if Flickr and Twitter had a child together that combined the image sharing of Flickr with the social functionality of Twitter. Users can upload and share pictures with a network of over 10 million people and follow the activity of their friends and other users.

Since its launch in March of 2010, Pinterest has shown explosive growth and shows no signs of slowing down. So what’s with all the interest in Pinterest?

Well it’s not too often a social media site experiences as much traffic and growth as Pinterest, especially amongst females. Even more so, Pinterest already accounts for more referral traffic on the web than Twitter, LinkedIn, and Google+.

Could Pinterest become one of the next social media giants and join the ranks of Facebook, Twitter, and LinkedIn? Possibly, but we’ll let the numbers speak for themselves. Behold, the Power of Pinterest:

source: http://www.internetmarketinginc.com

Graham Knowles – Digital Guerilla Sydney http://www.digitalguerilla.com.au  

Cadbury Makes Its Google+ Page Out of Chocolate.

Cadbury loves Google+ and are pumping up on the great PR they have already received by switching their allegiances from Facebook. Not only has the UK-based chocolatier launched a product through Google’s social network, has also now created a chocolate version of its Google+ page.

The confection was created to celebrate a recent milestone: 500,000 “circlers,” or fans.

Cadbury chronicled the construction of its edible Google+ page through a series of 10 step-by-step photos, shown in this gallery.