Archive for the ‘sydney’ Category

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics. In this infographic, outlined are five critical analytics you should know when assessing your landing page optimization performance. Also added are cadditional best practices to improve these key metrics and industry benchmarks.

What are you waiting for? Check out our latest infographic now.

 

 

Thanks to Sally Lowery at ION

 

Graham Knowles

www.digitalguerilla.com.au

Learn how to optimize your website to generate more traffic in your location and around the world!

Search Engine Optimization is a crucial marketing tactic for letting search engine users discover your website. If your business has an audience in multiple countries, there are more techniques that can help you get found online more often.

Download this guide to learn the top 50 international SEO techniques you can use to optimize your website for maximum traffic generation. This eBook is a must-have for the international marketer who wants to learn how to rank high in search engines.

Read our 35-page eBook and learn how to:

  • Launch a globally-optimized website
  • Master on-page SEO strategies
  • Generate inbound links from your target countries
  • Make sure your website loads properly across the globe

50-seo-website-tips-international-marketers

If you are an entrepreneur who is trying to get their business off the ground, crowdfunding may just be what you need to turn to… Watch this great little video to get you started!

Graham KnowlesDigital Guerilla Sydney Web Design and Digital Marketing

I can’t help but correlate the retirement of Google Wonder Wheel tool with the release of Google Knowledge Graph. There is simply an uncanny resemblance with how these two Google products work. While the purpose of this post is not specifically to reverse engineer and explain how knowledge graph works, I can categorically say that after Google killed one of the most amazing and legitimate SEO copywriting tools I’ve seen they gave us something that we can work on to gain advantage for our website while doing the web the very good it Google Knowledge Graph1 How To Do Google Knowledge Graph SEOdeserves.

What Is Google Knowledge Graph?

The Google Knowledge Graph is the next evolution in search engine for it no longer returns raw information from your search queries, instead, it will now return knowledge. As Mashable puts it, Google search suddenly becomes 1,000 times smarter and I couldn’t agree more.

The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query.

You can see a video on how this new product works:

One might argue that this is another step for Google to police the web and dictate what we should see when we enter search queries, but isn’t that already what has been going since Google became a verb synonymous to search? So since we clearly can’t beat Google, let’s just join them.

Google Knowledge Graph SEO

1. Capitalize On Latent Semantic Indexing Or LSI

Note that the first three tips on this post extrapolate the ways Google Knowledge Graph improves the search based on their official release.

Now what is LSI? Wikipedia gives us a very scientific and algorithmic definition of the term.

Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.

LSI is an old concept and it relates to the use of words based on context as oppose to well, use of it without context. It means that Google indentifies the meaning of words based how they’re used in content, blog posts, articles, meta description like keyword data, ebooks etc.

I have here new examples.

The word “markup” can either be used on a sentence from a blog post in the following:

Implementing Google Authorship Markup increases click through rate or CTR according to the latest SEO experiment we conducted.

That real estate broker’s high markup cost dwindles the chance of this prime property being sold to the market.

The word “marvel” can be used on the following set of (meta) keywords:

Marvel, Avengers, Iron Man, Captain America, Thor, Hulk

marvel, wonder, 7 wonders of the world, amazing places, great pyramid of giza, hanging gardens of Babylon

This means that when you write content for both humans and search engines (in terms of metas) you should always consider LSI, which would literally mean the further use of related keywords and key phrases to your keywords. It makes your content appear authoritative, natural and not spammy. More importantly, it guides you in providing a more relevant, long lasting and often timely content.

Because language is ambiguous, using LSI can always help Google find the right meaning and knowledge that the content you produced tries to impart.

Here are final takeaways from my SEO presentation about the use of LSI:

  • Use semantically related terms
  • Use niche jargon / industry standard terms liberally
  • Add popular mother or seed KWs when only writing for its long tail
  • Use brand names when applicable
  • Mention celebrities, industry leaders / pioneers

2. Knowledge (Not Just Information Or Keywords) As Summary

Rainbow Oil Rubiks Cube by Gray37 How To Do Google Knowledge Graph SEOGoogle Knowledge Graph tells us the importance of a more relevant, useful and original summary. The example on the official Google post takes in by putting a lot of information (new and unique for the most part) and writing it as a foundation for new knowledge.

How can we differentiate writing keywords vs writing knowledge as summaries?

Based on the examples given by Google, what’s contained in their summaries are actually highly expandable subjects and topics that all merit the same (or close to the) amount of writing and research as the first main topic. We’ll have more of this subject in the future.

Knowledge has a very critical use by searchers and these things should be considered when coming up with the summary:

  • Knowledge affects thinking, as opposed to Information which obviously informs. The difference is this: an article simply telling you that Google has released the Knowledge Graph vs an article telling you that Google has released the Knowledge Graph AND how you can react to it as an SEO and how you can use the very system to gain more exposure, traffic, authority etc.
  • Contains (among other things) ideas, concepts, contexts and meanings.
  • Says something new and not easily replicable. Of course you can repeat the news that Google has released the Knowledge Graph in your post and you can also write about Google has released the Knowledge Graph and how you can react to it as an SEO and how you can use the very system to gain more exposure, traffic, authority BUT the latter would impeccably require you to do more research or at least link to this post, because:
  1. It has affected your idea and knowledge of the subject
  2. It has affected (or will affect) you on your strategies for the Google Knowledge Graph, whether subconsciously or not (which happens to be the purpose of this post)

.. And that is precisely what differentiates summarizing with Knowledge vs summarizing with Information (or keywords alone).

3. Write Deeper And Broader

Ostrich Pen 224x300 How To Do Google Knowledge Graph SEOGoogle post noted:

And we can now sometimes help answer your next question before you’ve asked it, because the facts we show are informed by what other people have searched for.

Yes, you read it right. That’s answering the question even before the searcher asked it. This after all is the real future of search, an algorithm that gives you more than what you asked for.

For content producers this implies that our article and posts must give more value than what searcher originally intended to look for. It also means that thin content, those that are mere rewrites of what already can be found elsewhere isn’t really a search engine algorithmic change bulletproofed content.

Take note of these things when SEOing with Google Knowledge Graph in consideration:

  • Produce in-depth contents, the kind of segments that you will see on documentaries rather than short and standard news on standard 6 o’clock news.
  • If you cannot expound a subject on your content (due to time constraints or lack of expertise), mention it and link to an authority page discussing the topic
  • Human interest plays a lot of factor in determining what information to write and include (depending on the subject and focus of your content)
  • Answer as many important questions on your content as possible
  • Stay away from linear writing. A content that has no dimension or depth will soon be dead. Always think of how you can add new meaning to your content, again, unique but more importantly original
  • For non-news content, think of the impact of your content say a month from now, a year from now, if it will be totally useless after a considerable amount of time then it mean that you’re not really adding value to the web

4. Branch Your Content Distribution

Branching where your content appears will not only help your main website or your brand but might also help Knowledge Graph one way or another.

Because the new system banks on giving in knowledge and not just raw information, spreading and syndicating your content on different websites based on the type of information they give (which ultimately becomes the source of knowledge) can do nothing but help your content. Here are a few examples of websites where you can share, syndicate or link your content from:

5. Add Pictures To Your Content

With Camera by Pitrisek How To Do Google Knowledge Graph SEOGoogle Knowledge Graph thrives on pictures, eye catching pictures. And in case you need to hear it, people are visual and the old mantra that a picture paints a thousand words remains to be true to date. Make sure you always add relevant pictures and eye-catching image on your content, not just on your own page but for the pages where you syndicate your content as well.

As always just make sure you do proper attribution or ask permission to the owner of the image. There are many sources of high quality images and even artwork that you can use such as the following:

6. Add Videos To Your Content

Not a lot of people like to read. If you’ve reached this part of my post without skipping tips 1 – 5, then it means you’re among those people who still like to read. So what does that imply? First you’re among the endangered species of Internet user. Second, important content gets good and real readers. But that doesn’t mean that you cannot add video to your content when you already have written something that is worth reading.

Take for example WhiteBoard Friday by SEOMoz, they have good videos and always along with it are transcriptions of the video – which can stand as the written content (along with the video). The same goes to Google’s official blog, they usually have videos alongside their content. Why?

  • Videos and written content can go hand in hand
  • Videos and written content are both shareable, and that means twice the channel where you can get traffic and twice the chance to get viral
  • Long block of text is never a good thing
  • Videos can reduce bounce rate especially when they’re hosted on YouTube (I know there should be a study to support this, I should publish one soon)

How do you think Google Knowledge Graph will affect SEO? Do you have tips on how we can maximize this new system for our websites? Share it in the comment section. Don’t forget to share this post to your colleagues too, they might pick a thing or two from my efforts.

Thanks to Kim of the World for this great article.

Graham Knowles www.DigitalGuerilla.com.au

Digital Guerilla Digital an Social Media Marketing Sydney

Ask five designers how they handle client design presentations and you’ll get five different answers. Some like to do their presentations in person, accompanying their designs with printouts detailing specific highlights. Others prefer utilizing an online screen sharing experience and talking their clients through their design in real time. And then there are those who simply ship off the jpgs in an email outlining the design’s main points. No matter what your method is for revealing your design, it is important to use tools and resources that can make your presentation successful. Without further ado, here’s a list of some of the best apps and tools for delivering the perfect client presentation…..more

Help is at hand! Just click here and vote for us, then all you have to do is fill in the form and you might get your hands on $5,000 from Suncorp Bank to assist with your business – and don’t forget to let us know so we can vote for you too!

https://www.suncorpbankhelpinghand.com.au/vote-for/digital-guerilla-sydney/

Thank you!

Digital Guerilla Sydney xx

A Content Strategy Roadmap
by Kristina Halvorson on Apr 27, 2012

How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)

Another great free ebook from our friends at Hubspot – Enjoy!

Two new networks have emerged on the social media landscape, demanding the attention of marketers. google+, with more than 100 million active users, and pinterest, now the third most-popular social network in the u.s., are competing for wide adoption and luring businesses that want to keep up with the new hangout spots of their audiences… Where should you market your business?

Digital Guerilla Powerful Web Design Sydney

EBOOK google_plus_vs_pinterest_where_should_you_market_your_business

Graham Knowles Digital Guerilla

 If your business or  not for profit organisation has yet to start using Pinterest, then hopefully new data released for March 2012 revealing  that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).  below you’ll find nine Pinterest Best Practices.  Enjoy and start pinning!

1. Pin your own website and blog content, but only if it pulls up a good photo!

As mentioned above, Pinterest is quickly becoming a boon for referral traffic. Tap into that power by pinning your own website and blog content, but only if it pulls up a good, visually appealing photo. Powerful visuals are what is driving the Pinterest community and referral traffic. So, for example, I am going to pin a blog post from the Nature Conservancy Blog:

Step One :: Use Good Photos on Your Website and Blog

Step Two :: Pin It!

Step Three :: Review Pin and Test Link

Note that there is a link to the blog post in the pin and that clicking the photo
also links back to original blog post:
pinterest.com/pin/203154633160827750/

2. Add quality descriptions to your Pins.

Many organisations are rushing through the process of adding descriptions to their pins and it shows. Your descriptions should reflect how your pins relate to your mission or be used to call the Pinterest community to action. They shouldn’t be more than a sentence, but 2-3 words is usually not enough. That said, please also use proper punctuation and grammar in your descriptions! Most descriptions are a complete mess and as seen below descriptions get prominent placement, so make sure your descriptions give a good first impression:

3. Add website links to your Pin’s descriptions.

You can add a website link while pinning or you can “Edit” your description after pinning to add a link. It’s worth noting that you do not need to put “http://” in front of the website URL. Keep the URL simple and short, but don’t miss an extra opportunity to increase your referral traffic from Pinterest.

4. Add #hashtags to your Pin’s descriptions.

Similar to adding hashtags to tweets, you can also add hashtags to descriptions to increase the likelihood of your nonprofit’s pins showing up in Pinterest searches. Be sure to use common search terms or hashtags and avoid being a hashtag spammer. One hashtag per pin is enough!

5. Add your logo or avatar to your images.

In terms of branding, it’d be wise to add your logo or avatar to some of your photos. You’ll need a photo editing tool to drag and drop your logo or avatar onto your images, but the extra step is worth your time. Here’s an example from Amnesty International:

6. Embed inspirational quotes onto your images.

Pinners love inspirational quotes! Tap into that phenomenon by embedding inspirational and quirky quotes onto your images, such as:

pinterest.com/pin/203154633160827892/

7. Add a price banner to your pins that are goods being sold or fundraising campaigns.

Many businesses are using Pintererst to sell products and  nonprofits offer donation gift programs or sell goods. Be sure to add a price to your pin description so that a price banner appears on your pin:

8. Space your Pinning throughout the day.

Similar to a tweet, a pin seems to have a peak lifespan of about 90 minutes, so space your pins accordingly. Logging in first thing in the morning to post ten Pins in a row isn’t a good use of Pinterest. Most people won’t ever see those pins and those that do may be annoyed that the volume of your pins have taken over their “Home” view  – especially if the pins are boring. Instead, post one or two pins every few hours and build your boards slowly. Remember… you are what you pin.

9. Monitor your Pinterest referral traffic.

You can easily track pins that are driving traffic to your website – both those pinned by you and others – by simply replacing your website URL in the URL below:

pinterest.com/source/YourWebsite.com

Graham Knowles  www.digitalguerilla.com.au

www.twitter.com/RAWTimes

Content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing. Includes case studies from LEGO, John Deere, Blendtec, American Express and more.