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Ok sorry, that’s enough.  Just made us chuckle!

 

 

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Posted: June 21, 2012 in Uncategorized

Heineken wanted to create extra value from its sponsorship of the Open’er Festival in Poland, one of the world’s best music festivals. The aim of this campaign was to increase its number of fans while promoting the Heineken brand and its patronage of the Open’er event on Facebook in a unique and engaging way.

Graham Knowleswww.digitalguerilla.com.au @RAWTimes

 

Digital Guerilla on Facebook

Employees have no protection from snooping bosses

Employees all too often think they are “bullet-proof” when they post anything on Facebook or Twitter. But as the law stands today, if they bring their employer into disrepute, the boss of the firm is well within their legal right to sack them, writes Emma Barnett.

You will have heard about a few high-profile cases in which someone has lost their job because of a Facebook or Twitter post.

However, the number you can reference is probably quite limited. And yet, according to lawyers, how bosses control the use of social media by their staff and utilise it to judge job candidates, is one of the biggest legal employment issues currently on the agenda.

Last month, John Flexman, a former human resources executive, began a tribunal against his former employer, BG Group (a major gas exploration firm based in Reading, Berks), accusing the firm of forcing him out after he put his CV online through LinkedIn. He is thought to be the first person in the country to bring a case for constructive dismissal after a dispute with bosses over his profile on the professional networking site.

Mr Flexman is claiming hundreds of thousands of pounds from BG Group, where he earned a £68,000 salary from his job in charge of graduate recruitment.

As well as uploading his CV, Mr Flexman ticked a box to register an interest in “career opportunities”.

But he was contacted by his manager while on holiday in the US and ordered to remove his CV. On his return, Mr Flexman was accused of “inappropriate use of social media” and called to attend an internal disciplinary hearing.

He was handed a list of disciplinary charges and told he could be sacked, Reading Employment Tribunal heard. He later resigned.

The outcome is still unknown, but the Flexman and BG Group tribunal is a rarity. Most cases of this nature are being settled outside court, as the majority of employers do not wish to have the negative publicity associated with clamping down on this area, according to Paula Whelan, an employment partner at Shakespeares law firm.

Now 30pc to 40pc of all Ms Whelan’s legal cases are social media-related but what are employers’ rights when it comes to snooping on staff and potential employees?

“Employees think they are bullet-proof when they post anything on Facebook or Twitter. But if they bring their employer into disrepute, the boss of that firm is well within their legal right to sack them,” she explains.

“By posting something even vaguely negative about your work on these social media sites, it’s breaking the relationship of trust and confidence between the employer and employee and the company reserves the right to sack the employee.”

Ms Wheelan advises that all companies update their IT policy and disciplinary procedures to reflect this new arena. And crucially – companies must make these changes extremely clear to their staff.

Revised IT policies at some of the forward-thinking companies now include the right of an employer to track anything an employee writes on a social network, if they do so using the company’s IT equipment.

Right now, companies are also well within their legal rights to sack a staff member over something they said referencing their job on their Facebook page (even if their privacy settings mean the world wide web cannot see their updates).

Equally, it still remains a grey area as to what type of comment on social media constitutes “bringing a company into disrepute”. Somebody writing “I had a terrible day at work”, and that person’s job being publicly available via a search on LinkedIn, could get somebody in trouble with their company, according to Ms Whelan – as it could make the firm concerned look like a bad place to work.

When is comes to recruiting, employers are still within their rights to perform an internet search on the candidate. However, where things can become tricky for an employer is if the interviewee (who didn’t get the job) feels they were discriminated against by additional information the interviewer judged them on after an internet search.

They can then request a “subject access requirement” under the data protection act, to see what information the interviewer has used to make his or her decision.

Currently, that will not include an internet search, as that is a process and not a document-based activity. However, Ms Whelan thinks that will change and employers, if making a recruitment decision using information gleaned from search engines such as Google, need to be prepared to document their internet searches.

Ultimately, the law has yet to catch up with social media and any changes to protect both the employer and employee need to come from overdue legislation and the Information Commissioner’s Office.

However, companies must be prudent and ensure that their IT policy is both flexible and up to date – to reflect the company’s stance on social media use. Plus, more than ever before, this position must be clearly communicated to all staff members.

By , Digital Media Editor The Telegraph UK

8:00AM GMT 19 Feb 2012

The question I am pondering today is whether Twitters latest attack on Google “Don’t be evil” (a reference to one of Google’s early mottoes) will actually backfire on them… Who is really getting upset about this other than Twitter, Facebook, etc? You? Me? Joe Blogs? I don’t think so.  In fact many, including me see Google+ as another opportunity in the sea of digital media.  Am I bothered that when someone googles ‘Graham Knowles‘ that my Google+ page comes within the first half of the first page?!?!?  Errrrr…

Lets face it this is not quite as simple as Google’s competitors would like us to believe.  In the latest war of Social Media tantrums Facebook, Twitter and MySpace have created a new web tool to direct users’ attention to what it considers are biased search results from Google.   hmmm were they biased when, because of a private commercial agreement between these companies, search results would first bring up these companies results above others?  The browser add-on, which only works for Firefox users, is called ‘Don’t be evil’ (a reference to one of Google’s early mottoes), and has been created in an attempt to stop the search giant from promoting its own social network, Google+, to the top of people’s web searches.

We the consumers are not quite as dumb as we are being treated and lets face it most consumers couldn’t care less about this little tiff.   We also don’t like hypocrisy, have you noticed Facebook promoting it’s own services, within it’s own arena?…noooo of course not! So what is wrong with Google announcing a search update called ‘Search Plus Your World, which means users will see more links to Google+ when they search the web, including in part of the results page usually set aside for advertising? It’s their arena after all and they are not excluding other results.  They never pretended to be anything other than Google the brand, the business, they never claim to be “The Global Independent Information Authority” (just made that up!).

So, do Twitter and the other social media giants really have a good point or do they just look like a bunch of foot stamping multi billion dollar babies?!?

Here’s some more info from recent press coverage:

It is the latest example of Google promoting its secondary services via search, a practice currently under investigation by European competition authorities for alleged monopoly abuses.

“You can find relevant Google+ posts from friends talking about an amazing trip they just took, whether they’ve shared privately with you or publicly,” Google said in a blog post.

“Starting today, if you search for a topic like [music] or [baseball], you might see prominent people who frequently discuss this topic on Google+ appearing on the right-hand side of the results page.”

The move angered Twitter. Its most senior lawyer, Alex Macgillivray, branded the launch a “bad day for the internet” and accused Google of “warping” search.

The update is only live in the US at the moment. However, engineers from Twitter, Facebook and MySpace, teamed up over the weekend to work with some developers from Firefox, to create the ‘Don’t be evil’ browser add-on, which will negate the effects of the latest Google update.

The open-source piece of software can be downloaded fromfocusontheuser.org. The site provides examples of search results using the tool.

Google was unavailable for comment.

Twitter followed Macgillivray’s comments earlier this month with an official statement complaining that “Your World” would make it harder for web users to find relevant tweets.

“For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet,” it said.

“Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results.

“We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.”

Google responded via Google+, entering into an extraordinary public argument with Twitter.

It said it was “a bit surprised by Twitter’s comments about search plus Your World, because they chose not to renew their agreement with us last summer”.

The retaliation referred to Twitter’s refusal to allow Google to fully index tweets because it would agree to its terms. In October, its chief executive,Dick Costolo, told The Telegraph “we just can’t agree on what the appropriate value exchange is”.

Twitter does have a deal with Microsoft to allow Bing, Google’s biggest search engine rival, to index tweets.

Yep, even though they have 77,000 fans on FacebookCadbury UK decided to launch there new product, the ingeniously named ‘Bubbly’ (nothing like an Aero obviously!), on their Google+ page (2000 have them in their circles there) and then mentioned the launch on Twitter – ingenious, stupid or was there some hefty incentive?  We’ll probably never know!

RAWTimes RAW Media Group Digital Guerilla Sydney

Mashable reports that Christian Oestlein, the group product manager at Google known as the “Google+ ad guy,” also relayed Cadbury’s message on his G+ profile on Wednesday.

It’s unclear whether anyone else has yet introduced a new product on Google+. Facebook became the go-to place for new product introductions after Ford launched its 2011 Explorer there in 2010.

Does this mean Google+ brand pages will become the new choice of Social Media Marketing launches and teh big brands will move away from facebook (ooh controversial!)? Only time will tell, but it’s certainly a positive step in that direction for the new kid on the block.

As we’ve said here before, ignore them at your peril!

 

Author: Graham Knowles Digital Guerilla Sydney

Resource: Mashable.com

Ok in our opinion he is not the most exciting speaker, however if you want to know about Personal Branding through Social Media you want to listen to Dan….  

 

Dan Schawbel is recognized as the leading authority on personal branding. With over 900,000 results for his name in Google, Fast Company calls Dan Schawbel “A personal branding force of nature” and The New York Times calls him “A personal branding guru.” Recently, BusinessWeek named Dan Schawbel as “One of twenty people that entrepreneurs should follow on Twitter,” alongside Richard Branson and Details Magazine cited Dan as one of “Five internet guru’s that can make you rich” alongside Seth Godin. In 2007, Dan Schawbel helped create one of the first social media positions in a Fortune 500 company.

Dan Schawbel – Personal Branding Blog

 

 

 

 

rawsocialmedia.wordpress.com: “Social Media Exhaustion” Among 2012’s Tech Trends to watch out for!?!?!….what codswallop!: Some writers would h… http://wp.me/p235Y8-1H

The 5 tips on how to use Twitter for marketing below are taken from Entrepreneur Magazine and as ever provide some very valuable insight.  However be very careful with tip number 5, I would question this one as it seems to me like a great way to get dropped by a great many of your followers.  The other 4 however are well worth taking note of!

Graham Knowles Personal Branding @RAWtimes Digital Guerilla

I like to think of Twitter as a live networking event where you can jump into a conversation at any time. It’s a great tool for communicating information to followers but also for engaging with them. However, I’ve learned that many people, even those who are on Twitter frequently, use it only for sharing information — not for starting a two-way dialogue. That’s a lot like walking into an event and shouting at people but not listening to their responses. It just doesn’t work.

Over the last few years using Twitter, I’ve uncovered a few features that help businesses make better connections and build brand exposure. Here are five things I’ve learned about Twitter that could help improve your marketing strategy:

1. Use advanced search options to locate opportunities. The advanced search opportunities at search.twitter.com allow you to insert keywords that people would use in conversations to find you or your product or service. For example, I search for people who are tweeting the phrase “looking for speaker.” It turns up a ton of tweets related to event or meeting planners. Once I find these keywords in posts, I reach out to the person who tweeted them to say hello, ask to connect and start building a relationship.

Additionally, the search function allows you to target tweets from a certain area so that you can stay within a community. This helps allow local businesses to reach out to tweeters in their area.

 2. Tweet often to boost search-engine optimization. Tweeting often not only helps you to stay active on newsfeeds but improves your ranking in online searches. Be sure to use keyword-rich phrases in your tweets as often as possible. If you can’t get your company name or personal name as your Twitter handle then make sure to include it in your bio. Because your bio on Twitter is public and open to search, using keywords in it such as your company name can help Google index content that’s relevant to your business.

Then you can use Google Alerts to monitor your name and company. Check these alerts to stay informed about what people are saying about your company, as well as what your competition is up to.

3. Connect with media. Using tools such as Cision’s Journalist Tweets and Muckrack can help you locate journalists, editors and producers, and to find out how active they are on Twitter. These tools can help you decide which media outlets you would like your business to be featured in and enable you to connect with the journalists who work there.

4. Reach people on mobile phones. With mobile messaging becoming one of the best ways to connect with your prospects, an option on Twitter will allow you to have your tweets directly sent as a text to your followers. You don’t have to sign up. Whenever you post a tweet, if someone has subscribed to your tweets from his or her mobile device, they will automatically receive your tweets on that device.

Choosing Twitter over a text marketing company can save you money and time. You can send a tweet that translates into a text directly from Twitter or from a social media dashboard such as Hootsuite or Tweetdeck.

If you are going to do this, make sure you create a separate Twitter account and only tweet a few times per week so that you don’t overwhelm your followers. You might consider setting up a separate twitter account using your brand name followed by the word mobile or SMS (short message service) in your Twitter handle. An example might be: @starrSMS or @starrmobile.

5. Change link headlines each time you tweet them to boost traffic. **WARNING** This one is not for everyone and should be treated with the utmost caution….   Increase traffic to new blog posts or other content you share on Twitter by tweeting them 10 to 20 times using slightly different headlines each time. Twitter is excellent for ongoing live traffic around the clock so posting more than once gives you a better chance to get more exposure. Changing headlines can attract different people and, if you post at different times, you can reach people in more time zones.

Twitter is a tool than can help you discover what your target market is talking about and searching for. And when used correctly, it can boost your connections and website traffic.

 

Resource: Entrepreneur Magazine

Blogger: Graham Knowles

RAW Media Group

Google’s social network, Google+, has attracted more than 62 million registered users in its bid to close the gap on Facebook, according to unofficial figures.

google+ muppets DigitalGuerilla.com.au

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