Posts Tagged ‘blogging’

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics. In this infographic, outlined are five critical analytics you should know when assessing your landing page optimization performance. Also added are cadditional best practices to improve these key metrics and industry benchmarks.

What are you waiting for? Check out our latest infographic now.

 

 

Thanks to Sally Lowery at ION

 

Graham Knowles

www.digitalguerilla.com.au

#4e5054, #272727, #282828, #292929, #2b2b2b, #2c2c2c, #2e2e2e, #313131, #323232, #343434, #353535, #373737, #393939, #3a3a3a, #3c3c3c, #3f3f3f, #404040, #424242, #444444, #454545, #474747, #484848, #4a4a4a, #4b4b4b, #4d4d4d, #4e4e4e, #505050, #515151, #535353, #565656, #575757, #585858, #595959, #5b5b5b, #5c5c5c, #5e5e5e, #616161, #626262, #646464, #656565, #676767, #6a6a6a, #6b6b6b, #6c6c6c, #6d6d6d, #6f6f6f, #727272, #737373, #757575, #767676, #777777, #7b7b7b, #7c7c7c, #7d7d7d, #7e7e7e, #808080, #818181, #838383, #868686, #878787, #888888, #898989, #8b8b8b, #8c8c8c, #8e8e8e, #919191, #929292, #949494, #959595, #979797, #9a9a9a, #9b9b9b, #9c9c9c, #9d9d9d, #9f9f9f, #a0a0a0, #a2a2a2, #a5a5a5, #a6a6a6, #a8a8a8, #a9a9a9, #ababab, #aeaeae, #afafaf, #b0b0b0

 

hee hee!

Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.infographics

Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.

 

Designing An Infographic

Some great tips for designing infographics:

  • Keep it simple! Don’t try to do too much in one picture.
  • Decide on a colour scheme.
  • Research some great facts and statistics.
  • Think of it as a visual essay: ensure your arguments hold and are relevant.
  • Remember that it’s all about quickly conveying the meaning behind complex data.
  • Draw conclusions.
  • Reference your facts in the infographic.
  • Include your URL so people can be sure who made it.

infographics

Ideas for infographic formats include:

  • Timelines;
  • Flow charts;
  • Annotated maps;
  • Graphs;
  • Venn diagrams;
  • Size comparisons;
  • Showing familiar objects or similar size or value.

Here are some great tutorials on infographic creation:

Creating Your Infographic

  • Plan and research.
  • If required, use free software to create simple graphs and visualisations of data.
  • Use vector graphic software to bring these visualisations into the one graphic.

Ultimately, if you have a little design skill, the very best approach is to create all the simple graphs and illustrations yourself using vector graphic software. Your end result will be more visually attractive and you will have more freedom to be creative with it.

 

Free Online Tools For Creating Infographics

Stat Planet

Stat Planet allows you to create some amazing interactive visualisations, which you can then use as is or create a static image. It can be used within your browser or downloaded for free. Stat Planet gives you access to some great world data and lets you customise that in your visualisations. It also has some great map-based visualisations to try.

information graphics

Hohli

Hohli is an intuitive, simple online chart maker. It’s incredibly easy to pick your chart type, add some data, vary the sizes and colours and see the finished chart. The finished charts are also very well designed and look great!

information graphics

Creately

Creately lets you make easy-to-make diagrams and flow charts (easy to collaborate too). When you start, you can choose from a number of purpose-designed diagram types and quickly add your data to make your own chart. The end result looks very professional.

information graphics

New York Times

New York Times’ Visualization Lab lets you use statistics from recent NYTimes articles to create visualisations in various formats. You can also see other people’s visualisations and see how other people choose to display the same data.

data graphics

Many Eyes

Many Eyes lets you upload your own data or use data already stored on the site. The visualisations themselves are well-designed and very professional-looking. This is definitely the easiest way to use your own data for online visualisations.

data graphics

Google Public Data

Google Public Data lets you easily take public data and transform it into an infographic of your choice. These beautiful, colourful graphics simplify and communicate the data perfectly.

data graphics

Wordle

Wordle lets you create word visualisations using text you enter. There are plenty of interesting designs to choose from. Enter whole books, short passages or see what other people have used. In this example, we can see the US constitution visualised.

Free Software For Creating Infographics

Tableau

Tableau is a free Windows-only software for creating visualisations. As you can see, these impressive graphs are colourful and quite unique.

Gapminder

GapMinder is a free Adobe Air (cross-platform by nature) application to ensure you have current data on major world issues and can create visualisations for your purposes. Data is updated yearly and released with new versions of the application. The visuals are also quite impressive!

Inkscape

Inkscape is a free vector graphic software available for many platforms. This is the ideal free option for the creation of your overall infographic. Simple and intuitive, you should have no problems importing your visualisations and combining them with other visuals to create your masterpiece.

infographics

Love Infographics?

If you’re a fan of infographics, these tools will probably become part of your everyday blogging tools. Feel free to let us know of more great tools in the comments!

Also, check out some of MakeUseOf’s favourite infographics:

Are you riding the Pinterest wave? Many are quite with the new social media darling, but the BIG question is will Pinterest ever make any money?  

Julian Green is the Founder of Jetpac, founded Houzz, has been starting and running technology businesses in Silicon Valley since 1998, including six years as a senior executive at eBay – he argues that the image-browsing site Pinterest may be the new social-media darling – but people won’t actually buy anything through it…

For those who haven’t been madly pinning, Pinterest is a wildly successful image browsing website. Before the internet, we used to browse beautiful things for free by roaming the aisles of shops, or cutting pictures out of old magazines and sticking them to the wall. Now we have Pinterest and a range of social curation sites that enable us to search for and pin gorgeous images to virtual boards, and then share them. Eventually Pinterest will have to make money, but it will have to be from browsers, not buyers, because Pinterest won’t drive significant purchasing…

Read the full article in the Telegraph

 If your business or  not for profit organisation has yet to start using Pinterest, then hopefully new data released for March 2012 revealing  that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).  below you’ll find nine Pinterest Best Practices.  Enjoy and start pinning!

1. Pin your own website and blog content, but only if it pulls up a good photo!

As mentioned above, Pinterest is quickly becoming a boon for referral traffic. Tap into that power by pinning your own website and blog content, but only if it pulls up a good, visually appealing photo. Powerful visuals are what is driving the Pinterest community and referral traffic. So, for example, I am going to pin a blog post from the Nature Conservancy Blog:

Step One :: Use Good Photos on Your Website and Blog

Step Two :: Pin It!

Step Three :: Review Pin and Test Link

Note that there is a link to the blog post in the pin and that clicking the photo
also links back to original blog post:
pinterest.com/pin/203154633160827750/

2. Add quality descriptions to your Pins.

Many organisations are rushing through the process of adding descriptions to their pins and it shows. Your descriptions should reflect how your pins relate to your mission or be used to call the Pinterest community to action. They shouldn’t be more than a sentence, but 2-3 words is usually not enough. That said, please also use proper punctuation and grammar in your descriptions! Most descriptions are a complete mess and as seen below descriptions get prominent placement, so make sure your descriptions give a good first impression:

3. Add website links to your Pin’s descriptions.

You can add a website link while pinning or you can “Edit” your description after pinning to add a link. It’s worth noting that you do not need to put “http://” in front of the website URL. Keep the URL simple and short, but don’t miss an extra opportunity to increase your referral traffic from Pinterest.

4. Add #hashtags to your Pin’s descriptions.

Similar to adding hashtags to tweets, you can also add hashtags to descriptions to increase the likelihood of your nonprofit’s pins showing up in Pinterest searches. Be sure to use common search terms or hashtags and avoid being a hashtag spammer. One hashtag per pin is enough!

5. Add your logo or avatar to your images.

In terms of branding, it’d be wise to add your logo or avatar to some of your photos. You’ll need a photo editing tool to drag and drop your logo or avatar onto your images, but the extra step is worth your time. Here’s an example from Amnesty International:

6. Embed inspirational quotes onto your images.

Pinners love inspirational quotes! Tap into that phenomenon by embedding inspirational and quirky quotes onto your images, such as:

pinterest.com/pin/203154633160827892/

7. Add a price banner to your pins that are goods being sold or fundraising campaigns.

Many businesses are using Pintererst to sell products and  nonprofits offer donation gift programs or sell goods. Be sure to add a price to your pin description so that a price banner appears on your pin:

8. Space your Pinning throughout the day.

Similar to a tweet, a pin seems to have a peak lifespan of about 90 minutes, so space your pins accordingly. Logging in first thing in the morning to post ten Pins in a row isn’t a good use of Pinterest. Most people won’t ever see those pins and those that do may be annoyed that the volume of your pins have taken over their “Home” view  – especially if the pins are boring. Instead, post one or two pins every few hours and build your boards slowly. Remember… you are what you pin.

9. Monitor your Pinterest referral traffic.

You can easily track pins that are driving traffic to your website – both those pinned by you and others – by simply replacing your website URL in the URL below:

pinterest.com/source/YourWebsite.com

Graham Knowles  www.digitalguerilla.com.au

www.twitter.com/RAWTimes

Free Ebook Written by Five LinkedIn Experts

OK so we’re all on LinkedIn and we think we know what we’re doing (mostly!), but when an expert offers you some free advice only the very foolish wouldn’t listen.  Here is another great free eBook from HubSpot put together by 5 top LinkedIn experts..

Graham Knowles Digital Guerilla

Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn

In HubSpot’s newest ebook, Learning LinkedIn from the Experts, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.

With this ebook, you will learn how to:

CLICK HERE TO DOWNLOAD FREE EBOOK >>> eBook – Learning LinkedIn from The Experts

Graham Knowels www.digitalguerilla.com.au

Yet another useful Pinterest infographic:

Powerful affordable web design and social media management

Graham Knowles www.digitalguerilla.com.au

Heineken wanted to create extra value from its sponsorship of the Open’er Festival in Poland, one of the world’s best music festivals. The aim of this campaign was to increase its number of fans while promoting the Heineken brand and its patronage of the Open’er event on Facebook in a unique and engaging way.

Graham Knowleswww.digitalguerilla.com.au @RAWTimes

 

Digital Guerilla on Facebook

Mission Control Doc for Facebook Brand Pages

 

Ok so I have to admit I was (still am slightly) miffed about the whole change to Facebook Brand/Business Pages, introducing Timeline Brand pages without any (well very little) warning.  For those of us who have spent time and money developing our custom landing pages it was quite a shock… However that’s life on Facebook and you either accept it or get stuck in the past.  I have found these wonderful and inspiring examples of how the new Timelined Brand page can be a real winner.  Check out a “Like” these brilliant Not For Profit organisations.

1. Amnesty International :: facebook.com/amnestyglobal

 

2. Big Cat Rescue :: facebook.com/bigcatrescue

 

3. charity: water :: facebook.com/charitywater

 

4. Contemporary Art Museum St. Louis :: facebook.com/contemporaryartmuseumstl

 

5. (GLAAD) Gay & Lesbian Alliance Against Defamation :: facebook.com/GLAAD

 

6. Goodwill Industries International :: facebook.com/GoodwillIntl

 

7. Greenpeace International :: facebook.com/greenpeace.international

 

8. International Rescue Committee :: facebook.com/InternationalRescueCommittee

 

9. Mercy Housing :: facebook.com/mercyhousing

 

10. SOS Children’s Villages :: facebook.com/soschildrensvillages

 

11. Survival International :: facebook.com/survival

 

Thanks for checking these pages out and hopefully you have remembered to “Like” a few/all of them.

PLEASE NOTE: We are not a Non for Profit org, I like to think we do some good things but lets be clear – we are a Fair Dinkum Aussie web development and Social Media Marketing Agency and are not hiding behind these wonderful organisations trying to ride on their coat tails… We love these pages and hope you do too. If you like this blog then maybe you will help us along the way with a quick “Like” to our new Facebook Brand Page too… THANK YOU!

 Digital Guerilla on Facebook

Digital Guerilla Sydney

Digital Guerilla Sydney