Posts Tagged ‘landing pages’

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics. In this infographic, outlined are five critical analytics you should know when assessing your landing page optimization performance. Also added are cadditional best practices to improve these key metrics and industry benchmarks.

What are you waiting for? Check out our latest infographic now.

 

 

Thanks to Sally Lowery at ION

 

Graham Knowles

www.digitalguerilla.com.au

Google’s social network, Google+, has attracted more than 62 million registered users in its bid to close the gap on Facebook, according to unofficial figures.

google+ muppets DigitalGuerilla.com.au

Read full article

Here’s a great review of Tech Trends for 2011 compiled by a group of UK Telegraph journalists.  Obviously Hacktivism being at No. 1 is the most profound element and one that we at The RAW Media Group all celebrate and fear in possibly equal portions (haven’t measured!), but that’s the beauty of the evolutionary and revolutionary times we live in!  Sometimes scary is good!

The most interesting appearance is that of Google+ being at No.2 here, considering it’s the new guy on the block.  But these journo’s obviously see what we see (have a look at my previous post) – ignore Google+ at your peril!

 

Anonymous and LulzSec: tech trends of 2011 - rawsocialmedia

1. The rise of hacktivism
This was the year in which hacktivism entered the mainstream thanks to a brief and chaotic digital crime spree by LulzSec, a media-savvy offshoot of Anonymous, a more po-faced and political group. Over 50 days in May and June, LulzSec breached security systems and crippled websites of major corporations including News Internationaland Nintendo, and government agencies, such as SOCA and the CIA. The attacks were accompanied by press announcements and Twitter boasts brimming with nautical humour. As quickly as the group emerged, it disappeared, as alleged members were arrested. British suspects awaiting trial include a 19-year-old “recluse” from Essex and an 18-year-old from Shetland. But it is clear hacktivism is here to stay as something corporations and governments must be wary of as cyber security moves up the agenda. Sony suffered arguably the most damaging attack of the year, when 77 million PlayStation Network users’ personal details were accessed by hackers, forcing the firm to shut down for three weeks. It has been estimated the incident, which Sony has linked to Anonymous, cost $170m. Later in the year we witnessed the influence of hacktivism in the real world, as the Occupy protesters adopted Anonymous’ rhetoric and Guy Fawkes mask.(Christopher Williams)

2. Google+ launches in a bid to rival Facebook 
When Google co-founder Larry Page took over the company as chief executive this year, he prioritised achieving a decent social strategy above all else – making all staff’s bonuses dependant upon it. Google+, a new social network aiming to steal Facebook’s users and mindshare, was the result – launching in June. Despite claiming it has more than 40 million registered members, the company will not reveal how many of those are active. Further confusion came when Nikesh Arora, Google’s chief business officer, told The Telegraph a few weeks ago that Google+ was not a social network which competes with Facebook. However, all evidence points to the contrary. Next year it will be make or break for Google’s latest social project. (Emma Barnett)

Google’s Android operating system has been taking over smartphones for a number of years, but in 2011 it passed the tipping point when more than half of all sales were Android. With 10 billion appsdownloaded and a growing range of mobile phones and tablets on the market, it is set to grow and grow. If anything, however, 2011 was not about a continuing numbers game: the latest products are available across a huge range of prices, from Tag Heuer’s decadent Link to bargain products from Huawei and ZTE, and it is also saw the launch of new operating system Ice Cream Sandwich – although the Galaxy Nexus is an impressive device, it’s the improved design of the software that should make the major impact. That makes Android feel like a suitably premium experience to rival Apple, and with the “face unlock” feature, Google is also demonstrating that it’s leading in innovation as well as polish. (Matt Warman)

4. RIM on the rocks
The riots in August provided a good demonstration of the role technology now plays in virtually every major news event. It quickly emerged that troublemakers were using RIM’s BlackBerry Messenger, an instant messaging service popular among youths, to organise and encourage disturbances. The private and yet viral nature of BBM “broadcasts” – messages designed to be repeatedly forwarded – posed an intelligence challenge to police. The Met later admitted in Parliament it had considered shutting down internet services in an attempt to control the flow of information, but had balked at the legal challenges. Senior officers also told MPs that they had used some intelligence gathered from the BBM network to prevent riots in some places. RIM was called to account for the role of its services in the riots, as were Facebook and Twitter, by the Prime Minister. It quickly became clear that threats of new police powers to restrict the internet during disturbances were just that, however. The pressure the riots put the BlackBerry brand under was as nothing compared to a self-inflicted crisis in October. Web browsing, instant messaging and, crucially, email services collapsed across the whole of Europe, the Middle East and Africa for more than three days. As RIM remained virtually silent, users grew more frustrated. The unprecedented outage was eventually explained by a cascading hardware and software failure at RIM’s British data centre. (Christopher Williams)

5. It’s not a tablet market, it’s an iPad market
If 2010 was the year that Apple proved the sceptics wrong and showed just how much demand there is for the iPad, then 2011 was the year the competition realised just how hard an act it is to follow. It was hard to keep count of the number of ‘iPad killers’ that were released this year. The Asus Transformer and Sony’s S and P tablets had their fans but there were no queues around the block to buy them. Meanwhile,HP’s TouchPad and RIM’s BlackBerry PlayBook have been such failures that both companies are still sorting out the mess. The strongest competitor, Samsung’s Galaxy Tab 10.1, is according to Apple a ‘slavish copy’ of the iPad, hence the intellectual property lawsuits the iPad-maker has been filing against it around the world. Regardless of the patent battles, the Galaxy Tab has not put much of a dent in Apple’s market share either. It is not clear whether the tablet market will be like the PC market, in which Apple is a small player among many providers, or whether it will be like the MP3 player market, in which Apple’s iPod was never beaten. One thing is certain: what we have right now is not a tablet market but an iPad market. (Shane Richmond)

 

 

6. The patent wars rage
In 2011 the fiercely-competitive smartphone business turned nasty. The tit-for-tat patent infringement claims that were already simmering boiled over in a bewildering series of court battles around the world, with all of the major players involved. The most intense fight was between Apple and Samsung. Apple claimed its Korean rival’s Galaxy range “slavishly” copied the iPhone and iPad and successfully banned sales of devices in Germany. The pair are now locked in legal disputes in 10 countries. In August Google said it would pay $12.5bn for Motorola Mobility. The price was considered high but compared to rivals the search giant lacked armour in the patent wars, and the acquisition would provide it. It emerged after his death that Steve Jobs reserved special enmity for Android, having previously worked closely with Google. Showing how high stakes are in the smartphone business, he told his biographer “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.” The legal quagmire has sucked in at least 21 firms, including all the major manufacturers, big software firms such as Oracle and patent “troll” companies, who exist only to extract licensing fees. Calls to reform the technology intellectual property system grew through the year(Christopher Williams)

7. The beginning of the Ultrabook era
When Apple launched the Macbook Air, some critics initially dismissed the super-thin, lightweight computer as a rich person’s toy, encapsulating a triumph of style over substance. As soon as consumers got their hands on them, however, it became clear that the appeal was significant. Why then did the likes of Dell, Sony and Panasonic produce similarly light models, or even try to? For years, walking into a retailer looking for a really nice looking laptop meant walking out with a Mac. Finally, in 2011, Intel’s cajoling – and $300million helping hand – persuaded manufacturers to give it a go. The result is the Ultrabook – products such as the Asus Zenbook and (unofficially) the Samsung Series 9. These attempts to turn the PC into a real object of desire are likely to meet with real success next year rather than this, but their debut in 2011 meant, for the first time in a long time, users could look at a PC as an object of desire. (Matt Warman)

 

8. A new tech bubble 
This year has seen several large consumer technology companies float and a growing number of huge valuations. This has prompted widespread talk of a new tech bubble forming. A series of high-value Initial Public Offerings (IPOs) have already happened this year, with the likes of the profit-free digital music service Pandora floating for $2.6bn in June and LinkedIn going public soon after with a market valuation now touching $9bn. The new generation of the internet is here. Gone are the days of the information web – it is now all about the social internet and companies like Groupon and Zynga are the new hot tickets for investors. However, the potentially biggest ever consumer technology float is still on the horizon, with 2012 expected to be the year Facebook finally goes public with a predicted valuation of $100bn. (Emma Barnett)

9. The year of the ebook?
Plenty of people unwrapped Amazon’s Kindle ebook reader last Christmas and that showed as ebook sales continued to grow. At the beginning of 2011, Amazon announced that ebooks were outselling paperbacks at its US store. In May, the company confirmed that it was selling more Kindle ebooks than hardbacks in the UK. The company expanded its Kindle range in the Autumn with two new ereaders and a tablet computer, the Kindle Fire. So far only the cheapest of the new Kindles has been released in Britain but there is a good chance that the others will follow next year. Meanwhile, WH Smith began stocking the Kobo ereader and gave it a strong marketing push and Waterstone’s is working on an ereader of its own. Add to that the availability of ereader apps for most smartphones and tablets and you have a situation that is set up for very healthy growth. (Shane Richmond)

 

10. Rural broadband finally gets on a roll
Plans to get broadband into Britain’s rural areas finally kicked off in 2011 – the announcement of the first allocations from Broadband Development UK (BDUK) mean that councils are currently working out how to secure whatever additional money they need and beginning to tender for work that will actually get faster connections out to remote areas. Cities got a boost too, BT’s own Race to Inifinity connected a host of very rural exchanges, and the company continues to roll-out its national upgrade. Next year, more than half of the UK will finally get on to superfast, and BT has even brought forward many of its own plans, as well as hiring ex-servicemen to deliver them. Cynics argue that the latter is a political bid to get more favour from Government, but at the very least it’s an astute one. The BDUK process itself, however, has not been without problems: some companies believe it favours larger competitors and incumbents unfairly. It’s difficult, however, to see what else the organisation should be doing, given the nature of European regulations and procurement law. Mobile broadband, despite some recent and inaccurate headlines, is still on track to deliver services initially in 2013, with subsequent roll-out speeds dependent largely on operators. If the 4G spectrum auction is further delayed, however, real-world delays may become inevitable. In both circumstances, timetables are increasingly tight. But it would be mean to dismiss Government aspirations for the ‘best broadband network in Europe’ as unrealistic yet, especially as there’s no universal standard for measuring that claim. (Matt Warman)

More clear, practical and positive advice on SMO for small business “How Can I Market My Small Business Online?” 

The proposal to use social media within a business context often comes from the bottom up.  We all know that the younger generations tend to be more comfortable, knowledgeable and skilled in the use of the raft of social media sites and tools.  Therefore it is no wonder that the idea often comes from someone who may not naturally be considered to have deep understanding and experience within the business.  New ideas, as ever, can be threatening to some, inspiring dramatic changes, opening businesses up to reinvention and overhauling entire operations. I remember being told by an employer that email was a ‘stupid waste of time’ and that it was too risky to store any of our client records on a computer!  Understandably many managers and employers can be sceptical of social media (fools!) because many people are terrified of change (point them in the direction of “Who Moved My Cheese” by Spender Johnson).  But in business, like life itself, change and relative risk should and must be embraced.  Most of us in business didn’t do it for an easy life without challenges, we did it to push boundaries, establish new and exciting innovations and to have a wee adventure along the way (did I forget to mention making shit loads of money? Surely that goes without saying!). 

Talk to a many about social media and they will still tell you that it’s just a tool for narcissist geeks or students that have nothing better to do than share what they had for breakfast, how many times they scratched their arse and what their watching on the TV – all true but that’s a fraction of the power and application of SM! Many of us eat, sleep and breathe social media marketing – and we are still the tip of the iceberg, most businesses have not yet dipped their toes in the SM water, by the time many do, we’ll have moved on!

This blog is not trying to be the definitive argument, we all need to be creative and come from our own angel but the following is full of mind blowing statistics about the power of social media. It starts to get people to question their three wise monkey’s approach to the topic and may help to convince your colleagues, clients or even friends that social media investment pays.  I doubt if you are reading this blog, on this website, that you are one of the sceptics, but hopefully the video clips combined with a few applied ideas about how you could use these powerful tools in your business will convince your bosses to prioritise social media alongside the more traditional marketing tools.

Watch the video >> Social Media Revolution 2011  http://youtu.be/3SuNx0UrnEo 

http://www.socialnomics.net/ Part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman. Based on #1 International Best Selling Book Socialnomics by Erik Qualman. This is a shorter version that includes new social media statistics for 2011.

There are still many marketers, many businesses thinking – how can this really help us? We’ll be covering the topic in more depth in future weeks – but since this is my first post for Smart Insights as their social media maven (sorry Social Media “Strategist”) I thought you might like a little bit of background.

The emotional arguments for social media

If the YouTube clip is not convincing enough, let’s see what a number of experts have to say on the topic:

“The old ways of marketing are dead – and being safe is now too risky” Seth Godin, writer, marketing guru amongst other things

“Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” Jeff Antaya, chief marketing officer of Plante Moran

“Social media is not a fad, but a paradigm-shifting toolset” Deborah Hymes

“A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter – and getting smarter faster than most companies .”   The ClueTrain Manifesto: The End of Business as Usual – Locke, Levine, Searls,& Weinberger

The business arguments

If your bosses are still saying that social media may be powerful but its not a priority for your business, how about an argument based on lead generation and bottom line results? Stelzner’s 2011 study neatly summarises the benefits of social media. He says:

The number-one benefit of social media marketing is standing out in an increasingly noisy world. A significant 88% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Improving traffic and subscribers was the second major benefit, with 72% reporting positive results.”

In Stelzner’s study he found that more than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing. As search engine rankings improve, so will business exposure, lead generation efforts and a reduction in overall marketing expenses. More than half of marketers found social media generated qualified leads. The findings are summarised below.

http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf

Another study published by Hubspot shows significant customer acquisition success by companies using blogs, Facebook, LinkedIn and Twitter.

Source: State of Inbound Marketing Report – http://bit.ly/aewfHr

And those figures are broken down further still to prove social media success within the B2B as well as B2C sectors:

Source: State of Inbound Marketing Report – http://bit.ly/aewfHr

I’ll leave you today with one more video that questions whether social media is a fad. This is another official update to the original “Shift Happens” video. It was completely new in 2009 but still full of mind blowing facts, but yes already way out of date! Includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.

Watch the video >>  Did you know 4.0  http://youtu.be/6ILQrUrEWe8

@stephenfry professes to be “very anti twitter” but he still hit’s us up with plenty of interesting nuggets! Here’s an extract from good piece he tweeted about that appeared in the TheAge.com.au  Recently  …read the full article here – Red carpet ride: the power of celebrity endorsement 

The power of Twitter

When UK actor and comedian Stephen Fry put a call out on Twitter to almost 3.5 million followers for places to visit in Melbourne last month, he received a big response from fans of Embiggen Books, which specialises in science, philosophy and the arts.

“Our Twitter followers basically bombarded him,” says bookstore owner Warren Bonett.

Bonett opened the store in August, after moving from rural Queensland. Fry was familiar with the Queensland store from an earlier Australian visit.

“I just let him browse. My view is they (celebrities) want peace and quiet, especially if they come into a bookshop,” says Bonett, a big fan of Fry.

After his visit, Fry tweeted: “There’s a most wondrous bookshop in Melbourne called @Embiggen – a most cromulent place and simply stuffed with treasures. Bliss.”

Sadly for Embiggen, Fry accidentally linked to the wrong Twitter handle (the correct one is @EmbiggenBooks), and a US tweeter gained a few hundred followers.

“We probably missed out on about two thirds of the people that immediately picked it up,” says Bonett.

“I think it’s introduced a few new people to us and that’s about it at the moment.”

Tips from a marketing expert

So what do you do if a celebrity endorsement goes a little skewiff?

Michelle Gamble, owner of Marketing Angels, suggests in the case of the Stephen Fry tweet that the bookstore could have sent a bundle of books to thank him for the mention, upping the chances of another tweet with the correct information.

 

If you’re starting from scratch, and want to figure out who to approach, Gamble says you might want to broaden your idea of what a celebrity is.

“People like bloggers and journalists can become a celebrity in their own right. Look at bloggers or journalists who have a high profile or have written a book,” she says.

Then you might want to send them your products – if it’s something they’re aligned with and passionate about.

No silver bullet

Gamble warns that one mention is unlikely to lead to a jackpot, with the exception perhaps of Oprah.

“It’s part of my mantra – don’t expect one mention to be a silver bullet that’s going to transform sales,” she says.

“Have a swag of these people. Send them things more than once, invite them to events.”

Find celebrities that might get something out of supporting your venture by brand association, says Gamble.

Get to know bloggers and PR people in the right areas and lift your own presence through Twitter and Facebook.

Another approach is providing solutions.

“Find a celebrity with a genuine problem – it could be weight loss, hair loss, insomnia – something that your product can help with,” she says.

Gamble says Johanna Johnson took a clever approach in setting up a new online store before the Emmys, so she could capitalise if Hendricks wore the gown.

“The dress would have been a massive investment of her time,” says Gamble.

On the flipside, says Gamble, if Hendricks had not worn the stunning dress “you’d feel like that guy that came second in the Melbourne Cup”.

…read the full article here – Red carpet ride: the power of celebrity endorsement 
We all used to think Facebookwas for kids; I’m with you I used to think the same thing as well, but it’s time to change our thinking. There are many companies using Facebook to market and seeing success in doing so.Consider the following statistics provided by O’Reilly Media. Between September 2008 and February 2009…

  • The number of Facebook users between the ages of 35 and 44 increased by 51%
  • Facebook users among the ages 45-54 grew by 47%
  • Facebook users ages 26-34 increased by 26%
  • More than half of the 140 million Facebook users are out of college

As you can see Facebook is no longer for just college students. Why should you use Facebook as a marketing tool? The answer is easy; you can use Facebook to gain new clients, stay in touch with current clients and promote new products and sales offers. You can also use it to create buzz and PR that is specific about your business.

How do you do this? Facebook offers you many tools, to be successful in marketing your business you must have an understanding of these tools. In this article we will look at two in particular:

  • Facebook Pages
  • Facebook Groups

Facebook Pages

Facebook Offers you Facebook Pages. What does that mean? You can use Facebook Pages to create and give your business their own profile on Facebook; the best thing is right now they are free. These pages give your business an identity on Facebook which strengthens your brand. Current customers or even potential customers can become fans of your page and by doing so this allows them to follow you and receive any updates that you post to your page.

The great thing about Facebook Pages is that every time someone becomes a fan of your page all of their friends see that they have become a “fan.” This often attracts other followers as well as creates a buzz regarding your business and of course your Facebook Page.

Just recently it has become possible to customise your Facebook Page with a “Landing Page“. These are custom designed pages, probably in the style of your own website or business site.  A custom landing page let’s you tell new visitors to your Facebook page, who aren’t yet fans, what you do and why they should click the “Like” button and start seeing your posts in their news feed or click straight through to your own website. Studies show that a landing page actually increases clicks on the “Like” button by up to 25%.

You can use your Facebook Page to not only share your company information, but you can also use it to post photos, videos, applications and messages. Any activity that you perform on your Facebook Page is then broadcast into the mini-feeds of your followers.

When creating your Facebook Page, there are things to keep in mind. You will be given a choice of three options when you start out. You will be asked whether your page is about:

  • A Local Business
  • A Brand or a Product
  • An Artist, Band or a Public Figure

Which are you? Good question. This depends on what you want to promote. Do you want to promote your business locally, do you want to promote your brand or a product or are you working to promote an artist, band or public figure?

Each of these categories will provide you with an opportunity to complete your “basic information”, “detailed information” or your “contact information.” Each option will provide you with a page that enables you to provide different ways of showing your information. It’s important to realize that you cannot edit your page type once you select it, and also remember that the page type that you select will categorize your page with other like pages in that category; this is why you want to make sure you select the correct category to be displayed in.

Your Facebook Page, when done correctly can be used to bring in new customers as well as to help you maintain current customer relationships.

Facebook Groups

Facebook Groups, carry a similarity to Facebook Pages, the difference is they are built around a group of people rather than your business or your brand. You must be a member of Facebook to create a Facebook Group. In order to create a group just login to Facebook and then click on the Groups link in the main menu on the left hand side of the page.

You can use Facebook Groups to create awareness, but they do not have the feature that allows users to become fans, they only become members. The downfall of this is it will not share as much information with friends of “group” members as they interact with the group.

Which One is Right for You?

The question I hear most when it comes to marketing on Facebook is “do I need a page or a group?” The answer depends on the goal you want to achieve with marketing on Facebook. The truth is you will gain more exposure from a Facebook Page, because it can be seen by unregistered users, but a group page can only be seen by registered Facebook users.

Now, that feature alone should make it easy to decide, right? Wrong. You must also consider that when you send a message to Facebook Page members, they will only receive an update notification, but if you are sending a message to your Facebook Group they will receive the message via their Facebook inbox. If you goal is to be able to communicate in a personal way, the Facebook Group option may be a better fit for you.

Ok its a bit “American” for us Aussies, but gets the facts over quickly and clearly!

What the heck is social media and what role does it play in my marketing? This is probably a question I wouldn’t have received two years ago, but yet today it’s the most common question that enters my inbox.First off, let’s talk about what social media is. Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Twitter, Facebook, LinkedIn and YouTube.

Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “brand” and helps you to spread your message in a relaxed and conversational way.

The downfall to social media, if you could call it that is that it must be a part of your everyday life in order to keep the momentum and attention you need for it to be successful – hence the rise of Social Media Agencies such as RAW, providing experties and releiving the pressure from business owners.

If you think that social media is only for the small business owners that are trying out an experiment, I have to correct you. Here are just a few companies that have become involved in social media:

Absolut VodkaOnline Video on YouTube and Using Facebook to house their Top Bartenderfan page.

BMW – Utilizing Facebook to promote their 1-Series Road Trip and they have created a Rampenfest Pagefor fans.

Dunkin Donuts – That’s right they’ve found value in social media and have set up a microbloggingTwitter account.

Barack Obama – In my examples, I can’t leave out future President Barack Obama. He has been seen as a leader in the use of Twitter during the Presidential Election. He has over 170,000 followers and is following over 165,000. Personally I remember the “twitter buzz” during the Presidential Debates as well as the election.

As you can see we have adult beverage companies, exotic automobile manufacturers, pastry shops and our future President using social media tool, it’s not to hard to figure out that there is something to it.

What role should it play in your marketing? As most of you know my view of marketing is it’s a tool we use to inform consumers about our products, who we are and what we offer. Social media does that. Here is how:

    • We can use social media to provide an identity to who we are and the products or services that we offer.
  • We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent.
  • Social media makes us “real” to consumers. If you want people to follow you don’t just talk about the latest product news, but share your personality with them.
  • We can use social media to associate ourselves with our peers, that may be serving the same target market.
  • We can use social media to communicate and provide the interaction that consumers look for.

As you can see social media carries with it a lot of value, but how do you do it right?

    • You cannot just depend on social media, you must integrate it with other vehicles of marketing. While social media will create awareness, I’m not convinced that in the beginning it will sell a million dollars worth of product. That’s not to say that one day once you’ve built up your social media “stardom” that it won’t, but it probably won’t happen tomorrow.
  • Be yourself, reflect personality. There are no written “right” or “wrong” rules when it comes to social media, only you can determine what will work for you.
  • Be consistent, if you do not plan on being consistent don’t do it at all – it’s a waste of everyone’s time.

Success stories are abundant when it comes using social media from headhunters that find job applicants to new businesses that want to introduce a new product as well as already established Fortune 500 companies that want to strengthen their brand. The role of social media in your marketing is to use it as a communication tool that makes you accessible to those interested in your product and makes you visible to those that don’t know your product. Use it as a tool that creates a personality behind your brand and creates relationships that you otherwise may never gain. This creates not only repeat-buyers, but customer loyalty. Fact is social media is so diversified that it can be used in whatever way best suits the interest and the needs of your business.

While there are many different Social Media sites available for specific business needs, knowing which ones to choose and how to use them might take more time than you want to spend.

Today Facebook Pages look alike for the most part. That might be because people don’t have time to invest in them, nor have the qualifications to create an immersed page, or maybe they simply don’t care. But if you own a brand, you should care.

A custom landing page let’s you tell new visitors to your Facebook page, who aren’t yet fans what you do and why they should click the “Like” button and start seeing your posts in their news feed or click straight through to your own website. Studies show that a landing page actually increases clicks on the “Like” button by up to 25%.

We help store owners, businesses and service sell through Facebook by creating custom stores or professional landing pages on their Facebook business/fan page. Our unique designs will encourage your fans to share your products and services with their friends, resulting in more traffic & sales and interaction on your fan page.

RAW Social Media offers complete design and management of your Facebook presence, along with Twitter, Linkedin & other Social Media platforms.

Following the initial setup we offer content management packages to suit your business needs. We can work with you and tailor it to your specific requirements.  Give us a shout to discuss our Pricing Plans which you will find extremely economical!